Our Mentors

MEET OUR HEAD STRATEGIST

Anthony Harb

Head Mentor

Anthony Harb, is a founder and Managing Director of multiple businesses. He is a natural entrepreneur having started his first business at the age of 21. Anthony is a mentor to several start-ups. Key strengths are strategic management, sales & marketing.

Areas of expertise
• Food
• Health & Beauty
• Sales & Marketing
• FMCG
• Manufacturing
• Distribution

Anthony is managing director of the Sellmark group , which is a group of businesses in the food, and health and beauty categories. Founder of Softesse Paper Products, a paper company supplying innovative products in the tissue industry, including one of the first suppliers of a bamboo and sugarcane paper range. With over 16 years’ experience establishing and growing his own businesses in areas as diverse as health foods, FMCG retail products, an online and department store skin care range, as well as a consulting business and a social enterprise in Australia and overseas. Also, over the last 25 years, consulting, mentoring and developing entrepreneurial strategies in both start-ups and established businesses in areas such as food, health and beauty, incubator / accelorator programs and social enterprise development. Anthony has had a unique experience having working in sales, marketing management as well as a retail buyer. He has launched over 1000 products in his career predominantly in the consumer grocery space. Specialities include: strategic mapping , lean strategy, social enterprise development, sustainability, deal structuring, business planning & financial modelling. He has completed a Bachelor of Business majoring in Marketing and Submajoring in International Trade  at the University of Technology , Sydney. He has also completed a Dilpoma in Export Management from the Institute of International Trade.

"We are a group of dynamic and experienced business owners who just enjoy helping people live their dreams and passion"

We know what it takes because our team have successfully started a number of businesses which have matured to a point of exit. Not only do we have over 50 years business experience between us, but we have also consulted to many successful businesses.

Members of our team educate candidates in the university environment to some of the leading universities in entrepreneurship in Australia providing them with the best entrepreneurship education available.

Our journey began after being in business and seeing the need for people to transform their lives, move away from the rat-race and jobs they hate, into something they believe in....

We work, we live, we dream, we travel to amazing places and some of us even live in amazing places, like Fiji. The truth is, the grass is greener on the other side.

We have dozens of testimonials from candidates who have been taught by us with many of them going on to become young entrepreneurs who are not only living their passion but also helping to successfully change the world in their own way..

We have also built a team of enthusiastic people that are committed working with businesses and startups to help them transform not only their businesses, but personally as well. Even if you have an idea and no business, come to us and see what we can do for you.

Life does have a purpose, other than just working, what is yours? Have you discovered it yet? If so, what are you waiting for?